At Studio Doa, we believe that every decision should be considered to have the lightest impact on our planet. Our dresses are made using plant-based fabric dyes and designed using linen, which requires less water and pesticides to be grown successfully. Doa’s Waruguru collection works with 90% eco-friendly fabrics such as Tencel and Kenyan grown Eri silk, and we are expanding our gold and silver pieces for future collections through the Fairtrade Gold Network in Africa. 

Doa’s belief that the fashion industry needs to be re-made is reflected in all our designs, and our use of recycled and up-cycled materials makes us a leading brand in the promotion of sustainable production. In the design and manufacturing processes we use reclaimed brass for our jewellery and off-cuts of cotton fabric to create our designs, cutting fabrics carefully to ensure maximum usage. Doa works solely with repurposed metals, glass and hand-picked local semi-precious stones, aware of the damaging effects of the mining industry. When it comes to sending our products to you, Doa’s swing tags, care labels, business cards and all other packaging are made from recycled materials.

Doa understands the importance of social sustainability. Working directly with our artisans, all decisions are based around a local ethos. Our collections are made Kenya – specifically in urban and rural low-income areas – and we source local products and materials to reduce our carbon footprint. These employment and sourcing avenues allow Doa to provide long-term employment and support communities, whilst simultaneously having the close involvement required to ensure that production happens in the most circular and sustainable way possible. 

At Doa, we believe that it is only fair to share our success with those who have made it possible and their communities. All our employees are paid living wage + 10% and work in respectful conditions. We are proud of our partnership with Pankaj, a charity focussing on providing those in Kenya's informal settlements and low-income areas with the essentials required for a better quality of life. We know that the success of Doa enables this charity to further their inspiring work and make a real difference across East Africa.

At Doa our sustainable packaging is as important as our sustainable products. Packaging should not just get our product to you, but have a purpose afterwards. Doa believes in using jewellery bags which can be reused by you to store other beautiful things. Our bags are handmade from deadstock and screen-printed here in Kenya. Our packaging is designed with a minimal ethos, and all swing tags and care labels made from recycled paper. Doa truly believes that our packaging should not cost the planet.